Long before Red Bull was a gleam in a marketing director’s eye, back in the ’80s, those who wanted a sugary caffeine fix had Jolt Cola.
Created in 1985, Jolt cola certainly woke you up, though wasn’t recommended for those with a pre-existing heart condition.
“All the sugar and twice the caffeine” went the marketing line, targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as modern-day energy drinks.
The Jolt company stopped production of Jolt after filing for bankruptcy in 2009.
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